Why Do This
Social media investigation is the new surveillance being used by insurance companies – you can no longer ignore your client’s social media activities
The Landscape has Changed and You Need to Adapt
Do you really know your client? Many will have information in their social posts that they will never share with you – much of it beneficial but some of it damaging. Be informed, reduce your risk, and leverage the power of their content to increase the value of their file.
✔ Decide early if you really want to take on this client.
✔ Notice issues that may decrease the value of your file.
✔ Pre-date-of-loss reports help you increase your settlement value.
✔ Get ahead of the curve and avoid the Discovery Surprise.
✔ If you see problems early, it may encourage you to settle faster.
✔ It’s easy to make it part of your retainer agreement for every client.
✔ A one-time disbursement which costs less than a clinical note
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Six Reasons Why Social Monitoring Has Become Critical
1. Surveillance has Moved Online
Not long ago, you worried mostly about physical surveillance of your clients’ activities. Today, it’s all on social media and insurers (and other opposing counsel) are working hard to uncover your clients’ online profiles in order to invalidate their claim.
2. Changing Client Behaviors is Hard
Clients recovering from an accident or illness will often deny their social media usage to their lawyer because it is one of their few remaining outlets. But their posts can be misrepresented by opposing counsel and difficult to explain to a jury, thereby hurting their case.
3. You’re Leaving Money on the Table
Painting a picture of your client’s life before their injury or illness helps you build a stronger case. By using pre-date-of-loss social history, you can build a compelling report in minutes that can help increase settlement values.
4. Settle Faster. Settle Smarter
Ongoing monitoring helps you notice issues that may decrease the value of your file. Get ahead of the curve and avoid the Discovery Surprise. If you see problems early, it may even encourage you to settle faster and for a better overall outcome.
5. Don’t Take on Unnecessary Risk
Prospective clients may tell you one story, but their social history tells another. By the time you first meet them, the damage may have already been done. Quickly run a report of their social accounts to assess if they are indeed a file you want to take on.
6. Your Clients Are Not Good at This
You ask your clients to bring you pictures, videos and items to show how their lifestyle was before the accident. Often the information is disorganized and selectively chosen, leading to missing information. Instead, pull their entire social media history in an instant and find years of potential information.