About
Designed to Empower Plaintiff Attorneys and their Clients
in a Changing Landscape
Developed for the Plaintiff Personal Injury and Disability Law firm, Private Footprint allows your clients to easily provide you with access to their social media content so you can review their before and after date of loss activity in order to help protect and increase the value of their file. Reports can be generated in minutes and easily customized to a law firm’s need.
Our History
Private Footprint was developed through a partnership between a Plaintiff Personal Injury and Disability Law Firm and a Marketing Technology Company. Having worked together for years on various projects, it had become obvious that clients were using social media without fully appreciating how their social posts were being perceived by others.
Furthermore, clients were rarely consistent in sharing their backstory, leaving out critical details of their life before their injury or illness that could help strengthen their case. This backstory was often documented in their social media accounts, and we needed a better way to gain visibility into their social media content that did not require hours of staff time and personal login details.
We developed Private Footprint for our own use and have used it very successfully to protect our clients and the increase the value of their files.
More Than Just an App
A number of additional assets were developed that will be made available to customers of Private Footprint which have been used in practice. They include:
- Client retainer agreement clause that addresses permission to access client social accounts.
- A social media code of conduct for clients that every personal injury and disability law firm should have their clients sign.
- Access to an informative video for clients to watch that explains the importance of providing access to their social accounts.
- Information that can be provided to clients on how to keep their social accounts private.
We Can Help Protect the Value of Your Files
Private Footprint does not own any of the social media data and is just a tool to allow a safe and permissions-based way to allow clients to provide access to their social media content. Our objective is to provide plaintiff personal injury and disability law firms with a tool to protect and increase the value of client files because we know that insurers and opposing counsel are utilizing investigators, scraping tools, and often unscrupulous methods to gain access to your clients’ social media accounts. Private Footprint has also been used to successfully defend against ever-increasing efforts by defense investigators to misrepresent clients’ use of social media to invalidate or reduce file values. We look forward to guiding you through our application.
Let us help you start increasing the value of all client files by making Private Footprint a part of your file opening checklist and a valuable part of your personal injury and disability practice.