Live from the Lanier 9.0 Master Class Conference, Texas
This morning’s standout session at the Lanier 9.0 Master Class spotlighted a pivotal insight from Mark Lanier: jurors follow roadmaps better than timelines. This single shift in perspective transforms how we tell our clients’ stories, and how effectively juries can follow them from the start of trial through to verdict.
The Power of Pre-Date-of-Loss Roadmapping
To truly connect with jurors, we must guide them, not just inform them. That means creating a narrative roadmap, one that traces your client’s life path, lifestyle, ambitions, and personality long before the injury changed everything. Unfortunately, clients rarely tell us everything because they often don’t think it’s relevant.
Discover the “Treasure Trove” of Client Pre-Date-of-Loss Social Media Content
Rarely do trial attorneys use pre-date-of-loss client social media content to uncover critical details and chart a persuasive journey that frames their client’s story with emotional and evidentiary clarity. These stories aren’t built from static timelines, but from vivid photos and videos captured by the client themselves over time. Why is this powerful resource so often overlooked? Because accessing and organizing that content is frustrating and time-consuming.
That’s where Private Footprint changes the game.
For just $100 per client, Private Footprint provides detailed, professionally curated reports capturing 10 years of pre-date-of-loss history. This rich source can uncover:
- Lifestyle, physical wellness and personal routines
- Family roles and community involvement
- Activities, hobbies, and achievements
- Important people in their lives
These verified, courtroom-ready documents serve as a narrative blueprint, helping jurors understand who your client was and what was truly lost. This approach aligns perfectly with the roadmap methodology Mark Lanier advocates, helping jurors not just see the story, but follow it.
Visit Us on the Exhibit Floor at Lanier 9.0
We’re exhibiting at Lanier Trial Academy until Thursday, June 19th! If you’re ready to elevate your storytelling with real, courtroom-ready narratives, come by the Private Footprint booth to speak to our co-founders, Roger Foisy and Aby Alameddine. We’re offering a free proof-of-concept file to show you how our curated social media reports can transform how you build your stories. It’s time this tool becomes a staple in every opening file checklist, right next to requesting medical records. For about the same cost, we’ve got you covered. Stop by and see the power of a roadmap in action.
About Private Footprint
Similar to requesting client medical records, obtaining client social media content has become a standard part of discovery and essential to identifying potential risks before deposition or trial. The challenge is that it’s extremely cumbersome and time-consuming for legal teams to do manually.
Private Footprint is a permission-based tool that makes it easy for your clients to provide access to their social content (public and private). The content is then pulled into your firm dashboard, allowing your team to quickly review client posts in one place, and in a standardized format, organized chronologically across all platforms.
Furthermore, our caring and understanding bilingual support team will assist your clients should they require help, removing the time burden on your legal team to obtain their social content.
Once the client’s social media content is available on your firm dashboard, your team can:
- Produce reports in minutes for internal or external use, including post redaction and custom timeframes.
- Quickly assess client social media risks and uncover potential red flags.
- Leverage social content to build compelling client backstories and maximize case value.
- Preserve client social media content.
- Search for specific keywords.
Private Footprint costs only USD$100 per client (plus taxes) flat fee, with individualized receipts for ease of disbursement. Its pricing makes it accessible for both pre-suit and litigation files, eliminating the need to prioritize cases based on cost. It’s an essential and affordable addition to your clients’ file opening checklist.
Schedule a demo today to see how it works.